Image credit: Johnny Urban

Johnny Urban

Rated: It's a start

price:
$$$$

location: Germany

Johnny Urban is a German brand offering modern and functional backpacks, bags and accessories for women and men.

Johnny Urban sustainability rating

Planet

2 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and Wastewater to business models and product circularity. Here we rate Johnny Urban “Not Good Enough”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
  • There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Johnny Urban “It's a Start”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Johnny Urban “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Johnny Urban “It's a Start” overall.

Last updated February 2023