JOOP!

JOOP! is owned by Holy Fashion Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate JOOP! “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• There’s no evidence it minimises textile waste in its supply chain.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate JOOP! “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it implements practices to support diversity and inclusion in its direct operations or supply chain.
• It audits some of its supply chain including all of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate JOOP! “It’s a Start”. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.
• It appears to use leather, exotic animal hair, and silk.
• Responsible Wool Standard certifies some of the wool it sources.
• Responsible Down Standard certifies the down it uses.
• It doesn’t appear to use fur, angora, or exotic animal skin.
• It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate JOOP! “Not Good Enough” overall.