JOOP!

JOOP! is owned by Holy Fashion Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate JOOP! “Not Good Enough”. Unfortunately, JOOP! does not publish sufficient information on the most critical planet issues. You have a right to know how the products you buy affect the issues you care about.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate JOOP! “Not Good Enough”. These are a few factors influencing its score:

• Some of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• Its Code of Conduct covers ILO principles.
• It audits some of its supply chain.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate JOOP! “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather, shearling, wool, cashmere, and alpaca.
• Some of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
• It doesn’t appear to use mohair or down.
• It states that it sources wool from non-mulesed sheep.

Based on all publicly available information we’ve reviewed, we rate JOOP! “Not Good Enough” overall.