MASHA POPOVA

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate MASHA POPOVA “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials including recycled materials.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• There’s no evidence it’s taking meaningful action to reduce its climate impacts.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate MASHA POPOVA “Not Good Enough”. These are a few factors influencing its score:

• Most of its final production stage happens in Ukraine, a high risk country for labour abuse.
• There’s no evidence it has a Code of Conduct.
• There’s no evidence it audits its suppliers.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate MASHA POPOVA “Good”. There’s no evidence it uses animal products apart from silk, insect based dyes, and/or pearls.

Based on all publicly available information we’ve reviewed, we rate MASHA POPOVA “It’s a Start” overall.