NA-KD

Rated: Not good enough

price: $$$$

location: Sweden

NA-KD is not taking adequate steps to ensure payment of a living wage for its workers.

NA-KD sustainability rating

Planet

2 out of 5

People

2 out of 5

Animals

2 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate NA-KD “Not Good Enough”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain, and it claims it’s on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate NA-KD “Not Good Enough”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate NA-KD “Not Good Enough”. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Freedoms of animal welfare but no clear implementation mechanisms in place.
  • It appears to use leather, and exotic animal hair.
  • It uses recycled wool in some of its wool products.
  • It uses some recycled down in its products.
  • It doesn’t appear to use fur, angora, or exotic animal skin.
  • There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate NA-KD “Not Good Enough” overall.

Last updated November 2023