NA-KD

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate NA-KD “It's a Start”. These are a few factors influencing its score:

• It follows an unsustainable fast fashion model due to its quick release of trend-led styles and very large number of products
• It uses a medium proportion of lower-impact materials including recycled materials, and it publishes an aggregate breakdown of materials used.
• It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
• Its packaging is recyclable.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate NA-KD “Not Good Enough”. These are a few factors influencing its score:

• Much of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• It provides a confidential complaints mechanism for workers in its supply chain to report suspected modern slavery.
• Its Code of Conduct covers ILO principles.
• It audits some of its supply chain including all of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate NA-KD “It's a Start”. These are a few factors influencing its score:

• It appears to use leather, wool, cashmere, alpaca, mohair, down, and other animal hair.
• A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool, mohair, alpaca, and down.
• It doesn’t appear to use shearling, angora, fur, or exotic animal skin.
• It states that it sources wool from non-mulesed sheep.

Based on all publicly available information we’ve reviewed, we rate NA-KD “Not Good Enough” overall.