Name It

Name It is owned by BestSeller.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Name It “It’s a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
• It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
• It implements water reduction initiatives in some of its supply chain.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Name It “It’s a Start”. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• It has an external grievance mechanism for workers in its supply chain to anonymously report concerns like harassment and unpaid wages.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it disclosed some policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Name It “Good”. These are a few factors influencing its score:

• It has a basic animal welfare policy.
• It appears to use exotic animal hair.
• Responsible Wool Standard certifies some of the wool it uses.
• It doesn’t appear to use leather, down, fur, angora, or exotic animal skin.
• It traces some animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Name It “It’s a Start” overall.