Newbie

Newbie is owned by Kappahl Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Newbie “It's a Start”. These are a few factors influencing its score:

• It uses few lower-impact materials, and it does not publish an aggregate breakdown of materials used.
• It uses low-waste cutting techniques to maximise fabric use.
• It’s set a science-based target to reduce greenhouse gas emissions in both its direct operations and supply chain, but there’s no evidence it is on track.
• There’s no evidence it’s set a target to manage water use in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Newbie “Not Good Enough”. These are a few factors influencing its score:

• It traces most of its supply chain.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it disclosed some policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Newbie “Not Good Enough”. These are a few factors influencing its score:

• It appears to use wool, cashmere, alpaca, mohair, and down.
• Some of its animal-derived materials consist of recycled or certified alternatives to conventional wool, mohair, alpaca, and down.
• It doesn’t appear to use leather, shearling, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Newbie “It's a Start” overall.