Newbie
Rated: It's a start
price: $$$$
location: Sweden
Newbie uses a high proportion of lower-impact materials but is not taking adequate steps to ensure payment of a living wage for its workers.
Newbie sustainability rating
Planet
People
Animals
Overall rating: It's a start
Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate
Newbie is owned by Kappahl Group.
Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Newbie “It's a Start”. These are a few factors influencing its score:
- It uses a high proportion of lower-impact materials including organic cotton.
- It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
- There’s no evidence it has set a greenhouse gas emissions reduction target.
- There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
- It uses low-waste cutting techniques to maximise fabric use.
Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Newbie “Not Good enough”. These are a few factors influencing its score:
- Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
- It traces most of its supply chain.
- There’s no evidence it supports diversity and inclusion in its supply chain.
- There’s no evidence it ensures workers are paid [living wages] in its supply chain.
- During the height of the COVID-19 pandemic, it disclosed some policies to protect workers in its supply chain from the virus.
Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Newbie “Good”. These are a few factors influencing its score:
- It has a formal policy aligned with the Five Freedoms of animal welfare with some clear implementation mechanisms in place.
- Responsible Wool Standard certifies some of the wool it sources.
- It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.
- It traces some animal-derived materials to the first production stage.
Based on all publicly available information we’ve reviewed, we rate Newbie “It's a Start” overall.
