Image credit: Parade

Parade

Rated: It's a start

price:
$$$$

location: United States

Parade is an American underwear brand that is working to re-write the undergarment story.

Parade sustainability rating

Planet

3 out of 5

People

2 out of 5

Animals

4 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Parade “It's a Start”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials.
  • It uses lower-impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • It uses low-impact, non-toxic dyes in all of its products.
  • There’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Parade “Not Good Enough”. These are a few factors influencing its score:

  • It sources its final stage of production from countries with high risk of labour abuse.
  • There’s no evidence it has a Code of Conduct.
  • It audits some of its supply chain, including all of the final production stage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Parade “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Parade “It's a Start” overall.

Last updated 2026-08-06