Puma

Puma is owned by Artemis.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Puma “Good”. These are a few factors influencing its score:

• It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain, and it claims it’s on track.
• It offers clothing recycling to consumers to help address end-of-life textile waste.
• It’s set a target to eliminate hazardous chemicals after 2025 and claims it’s on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Puma “Good”. These are a few factors influencing its score:

• Its entire final production stage is certified by Fair Labor Association (FLA).
• Its Code of Conduct covers ILO principles.
• It has initiatives to empower vulnerable women and girls in its supply chain.
• It incentivises its suppliers to improve labour conditions in its supply chain.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• It ensures some workers in the final production stage are paid living wages.
• During the height of the Covid-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Puma “It's a Start”. These are a few factors influencing its score:

• It appears to use leather, wool, and down.
• Some of its animal-derived materials consist of recycled or certified alternatives to conventional leather, wool, and down.
• It doesn’t appear to use fur, angora, exotic animal skin, shearling, cashmere, alpaca, or mohair.
• It has a formal policy but it is not aligned with the Five Domains of Animal Welfare.

Based on all publicly available information we’ve reviewed, we rate Puma “Good” overall.