Pura Vida

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Pura Vida “Not Good Enough”. These are a few factors influencing its score:

• It follows an unsustainable fast fashion model due to its consistently low price points and aggressive marketing practices
• There’s no evidence it uses any lower-impact materials.
• There’s no evidence it’s taken any action to reduce greenhouse gas emissions in its supply chain.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.
• There’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Pura Vida “Not Good Enough”. These are a few factors influencing its score:

• It sources its final stage of production from countries with high risk of labour abuse.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• Its Code of Conduct covers ILO principles.
• It audits some of its supply chain including most of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Since Pura Vida makes products that are generally free of animal-derived materials, we have not rated its impact on animals. Its overall rating is based on its combined "Planet" and "People" scores.

Based on all publicly available information we’ve reviewed, we rate Pura Vida “Not Good Enough” overall.