TAG Heuer

TAG Heuer is owned by LVMH.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate TAG Heuer “Good”. These are a few factors influencing its score:

• It uses few lower-impact materials, and it does not publish an aggregate breakdown of materials used.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• Its packaging is recyclable.
• It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.
• It’s published a biodiversity protection policy that applies to its entire supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate TAG Heuer “It's a Start”. These are a few factors influencing its score:

• Much of its supply chain is certified by Responsible Jewellery Council, including its entire final production stage.
• Its final production stage happens in Switzerland.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• Its Code of Conduct covers ILO principles.
• The brand claims to audit some of its supply chain but doesn’t specify what percentage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate TAG Heuer “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather and crocodile skin.
• It doesn’t appear to use angora, fur, shearling, wool, cashmere, alpaca, mohair, or down.
• It has a formal policy but it is not aligned with the Five Domains of Animal Welfare.

Based on all publicly available information we’ve reviewed, we rate TAG Heuer “It's a Start” overall.