Brioni

Rated: Not good enough

price: $$$$

location: Italy

Brioni has good policies to reduce its greenhouse gas emissions in its supply chain but uses fur and exotic animal skin

Brioni sustainability rating

Planet

4 out of 5

People

3 out of 5

Animals

1 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Brioni is owned by Kering.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Brioni “Good”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain, and it claims it’s on track.
  • It uses low-waste cutting techniques to maximise fabric use.
  • It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Brioni “It's a Start”. These are a few factors influencing its score:

  • Most of its final production stage happens in ltaly, a medium risk country for labour abuse.
  • It received a score of 41-50% in the 2022 Fashion Transparency Index.
  • It has a comprehensive policy to support diversity and inclusion in its direct operations but not in its supply chain.
  • It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
  • During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Brioni “Very Poor”. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Domains of animal welfare.
  • It appears to use leather, fur, exotic animal skin, shearling, exotic animal hair, horn, and silk.
  • Responsible Wool Standard certifies some of the wool it sources.
  • Responsible Down Standard certifies some of the down it uses.
  • It doesn’t appear to use angora.
  • It traces most animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Brioni “Not Good Enough” overall.

Last updated June 2023