Grounded People

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Grounded People “It's a Start”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials, however it does not publish an aggregate breakdown of materials used.
• It completes the first and second stages of production closer to home to reduce its climate impact.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Grounded People “Not Good Enough”. These are a few factors influencing its score:

• It sources its final stage of production from countries with high risk of labour abuse.
• There’s no evidence it has a Code of Conduct.
• There’s no evidence it audits its suppliers.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Grounded People “Great”. PETA listed the brand as vegan.

Based on all publicly available information we’ve reviewed, we rate Grounded People “It's a Start” overall.