Image credit: Helly Hansen

Helly Hansen

Rated: It's a start

price:
$$$$

location: Norway

Helly Hansen sustainability rating

Planet

3 out of 5

People

2 out of 5

Animals

3 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Helly Hansen is owned by Canadian Tire.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Helly Hansen “It's a Start”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
  • It’s eliminated some hazardous chemicals but has not made a commitment to eliminate all hazardous chemicals in manufacturing.
  • It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
  • It uses Forest Stewardship Council (FSC) certified packaging.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Helly Hansen “Not Good Enough”. These are a few factors influencing its score:

  • Much of its final stage is located in low risk countries or certified facilities, however it does not publish an aggregate breakdown of suppliers.
  • There’s no evidence it supports diversity and inclusion in its supply chain.
  • To reduce the risk of modern slavery, it prohibits its suppliers from charging workers recruitment fees.
  • Its Code of Conduct covers ILO principles.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Helly Hansen “It's a Start”. These are a few factors influencing its score:

  • It appears to use leather, wool, and down.
  • A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool and down.
  • It doesn’t appear to use angora, fur, exotic animal skin, shearling, cashmere, alpaca, or mohair.
  • It states that it sources wool from non-mulesed sheep.

Based on all publicly available information we’ve reviewed, we rate Helly Hansen “It's a Start” overall.

Last updated 2026-01-21