Message

Rated: Not good enough

price:
$$$$

location: Denmark

Message is a fashion brand based in Denmark with a chic and edgy style, ranging from party dresses to workwear.

Message sustainability rating

Planet

2 out of 5

People

3 out of 5

Animals

3 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Message “Not Good Enough”. These are a few factors influencing its score:

  • It uses some lower-impact materials including recycled materials.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.
  • There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Message “It’s a Start”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Message “It’s a Start”. These are a few factors influencing its score:

  • It has a formal policy aligned with the Five Freedoms of animal welfare with few clear implementation mechanisms in place.
  • It appears to use leather and exotic animal hair.
  • It uses recycled wool in some of its wool products.
  • It uses some recycled down in its products.

Based on all publicly available information we’ve reviewed, we rate Message “Not Good Enough” overall.

Last updated 2024-12-06