Miidii

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Miidii “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.

• There’s no evidence it’s taking meaningful action to reduce its climate impacts.

• There’s no evidence it’s taking meaningful action to reduce water use.

• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Unfortunately, Miidii does not publish sufficient information. You have a right to know how the products you buy affect the issues you care about.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Miidii “Not Good Enough”. These are a few factors influencing its score:

• It doesn’t clearly state what animal-derived materials it uses.

Based on all publicly available information we’ve reviewed, we rate Miidii “Not Good Enough” overall.