Ninety Percent

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Ninety Percent “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including certified organic cotton.
• Its use of lower-impact materials minimises chemicals, water, and wastewater in production.
• It takes meaningful action to reduce emissions from its manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Ninety Percent “It's a Start”. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• Its Code of Conduct covers [ILO] principles.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• It traces most of its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Ninety Percent “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Ninety Percent “Good” overall.