Image credit: Ninety Percent

Ninety Percent

Rated: Good

price: $$$$

location: United Kingdom

Ninety Percent offers everyday essentials, sharing 90% of distributed profits between five charitable causes and those who make their collection happen.

Ninety Percent sustainability rating


4 out of 5


3 out of 5


5 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Ninety Percent's environment rating is 'good'. It uses a high proportion of eco-friendly materials including Global Organic Textile Standard (GOTS) cotton. There is no evidence it minimises packaging. Its use of eco-friendly materials limits the amount of chemicals, water and wastewater used in production.

Its labour rating is 'it's a start'. It has a Code of Conduct that covers all of the ILO Four Fundamental Freedoms principles. It monitors health and safety issues through a third party audit of its final stage of production suppliers. It sources its final stage of production from countries with extreme risk of labour abuse. It traces most of its supply chain including all of the final stage of production.

Its animal rating is 'great'. It states that it's entire product range is vegan.

Ninety Percent is rated 'Good' overall.

Last updated March 2022