Ninety Percent

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Ninety Percent “Good”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton, however it does not publish an aggregate breakdown of materials used.
• It takes action to reduce process greenhouse gas emissions during manufacturing.
• It uses a closed-loop system to reduce water use in its supply chain.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Ninety Percent “It's a Start”. These are a few factors influencing its score:

• It sources its final stage of production from countries with high risk of labour abuse.
• It partly traces its supply chain including the final and some of the second production stages.
• There’s no evidence it has a Code of Conduct.
• It ensures women working in its supply chain receive adequate healthcare including sexual and reproductive services.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Ninety Percent “Great”. It states that its entire product range is vegan.

Based on all publicly available information we’ve reviewed, we rate Ninety Percent “Good” overall.