Image credit: non

non

Rated: Great

price:
$$$$

location: United Kingdom

non is PETA-Approved Vegan denim brand using recycled & organic materials.

non sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

5 out of 5

Overall rating: Great

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate non “Great”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials, including organic cotton.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain. 
  • It uses renewable energy in its supply chain to reduce its climate impact.
  • To minimise waste, it recycles some of its textile offcuts.
  • It uses recycled packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate non “Good”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate non “Great”. PETA listed the brand as vegan.

Based on all publicly available information we’ve reviewed, we rate non “Great” overall.

Last updated 2025-07-02