O0u

O0u is owned by Adastria Co., Ltd.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate O0u “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials incluidng organic cotton.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
• There’s no evidence it has set a greenhouse gas emissions reduction target.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate O0u “Not Good Enough”. These are a few factors influencing its score:

• It traces some of its supply chain.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate O0u “It’s a Start”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use wool, and exotic animal hair.
• It uses recycled down in all of its products.
• It doesn’t appear to use leather, fur, angora, or exotic animal skin.
• There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate O0u “Not Good Enough” overall.