Image credit: Pure Apparel

Pure Apparel

Rated: Good

price: $$$$

location: Australia

Pure Apparel is a salty, bare-footed alternative surf lifestyle brand specializing in original hand-drawn designs.

Pure Apparel sustainability rating


3 out of 5


3 out of 5


4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Pure Apparel's environment rating is 'it's a start'. There is no evidence it minimises packaging. It manufactures locally to reduce its carbon footprint. It has a limited production run to minimise textile waste. There is no evidence it has taken meaningful action to reduce or eliminate hazardous chemicals.

Its labour rating is 'it's a start'. Its final stage of production is undertaken in Australia, a low risk country for labour abuse. There is no evidence it has a Code of Conduct but it has a formal statement covering workers rights. There is no evidence it ensures payment of a living wage in its supply chain. There is no evidence it audits any of its supply chain.

Its animal rating is 'good'. It does not use any animal products but it does not state that it's vegan.

Pure Apparel is rated 'Good' overall.

Last updated December 2020