Pure Apparel

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Pure Apparel “It’s a Start”. These are a few factors influencing its score:

• It uses Better Cotton Initiative cotton
• To minimise waste, its products are made-to-order.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Pure Apparel “Good”. These are a few factors influencing its score:

• Its final production stage happens in Australia, a low risk country for labour abuse.
• There’s no evidence it has a Code of Conduct but it has a formal statement covering workers rights.
• It traces some of its supply chain.
• It claims it ensures payment of a living wage in its supply chain but doesn't define a living wage.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Pure Apparel “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Pure Apparel “Good” overall.