Rolex is owned by Rolex.
Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Rolex “It's a Start”. These are a few factors influencing its score:
- It uses some lower-impact materials including recycled materials, however it does not publish an aggregate breakdown of materials used.
- It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
- There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
- To minimise waste, it recycles some of its offcuts.
- It uses a closed-loop system to reduce water use in its supply chain.
Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Rolex “Not Good Enough”. These are a few factors influencing its score:
- All of its final production stage happens in Switzerland.
- There’s no evidence it supports diversity and inclusion in its supply chain.
- It provides a confidential complaints mechanism for workers in its supply chain to report suspected modern slavery.
- Its Code of Conduct covers ILO principles.
- The brand claims to audit some of its supply chain but doesn’t specify what percentage.
- There’s no evidence it ensures workers are paid living wages in its supply chain.
- During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.
Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Rolex “Not Good Enough”. These are a few factors influencing its score:
- It appears to use leather, crocodile skin, and other animal products.
- It doesn’t appear to use fur, angora, shearling, wool, cashmere, alpaca, mohair, or down.
- There’s no evidence it has an animal welfare policy.
- It uses few animal-derived materials.
Based on all publicly available information we’ve reviewed, we rate Rolex “Not Good Enough” overall.