Rolex

Rolex is owned by Rolex.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Rolex “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact materials.
• While it offers resale of secondhand products, there’s no evidence it’s taking further action to address waste in its supply chain.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Rolex “Not Good Enough”. These are a few factors influencing its score:

• All of its final production stage happens in Switzerland.
• It traces most of its supply chain.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Rolex “Not Good Enough”. These are a few factors influencing its score:

• It appears to use leather and other animal products.
• It doesn’t appear to use fur, angora, shearling, wool, cashmere, alpaca, mohair, or down.
• There’s no evidence it has an animal welfare policy.

Based on all publicly available information we’ve reviewed, we rate Rolex “Not Good Enough” overall.