Seafolly

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Seafolly “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower impact materials including recycled materials.
• There’s no evidence it minimises textile waste in its supply chain.
• There’s no evidence it’s taking actions to minimise microplastic impacts.
• There’s no evidence it’s taking meaningful action to reduce its climate impacts.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Seafolly “Not Good Enough”. These are a few factors influencing its score:

• Some of its supply chain is certified by Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance.
• It claims it has a Code of Conduct but does not publicly disclose it.
• There’s no evidence it implements practices to support diversity and inclusion in its direct operations or supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Seafolly “Good”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use leather and silk.
• It doesn’t appear to use wool, down, fur, angora, exotic animal skin, or exotic animal hair.
• There’s no evidence it traces any animal-derived materials to the first production stage.

Based on all publicly available information we’ve reviewed, we rate Seafolly “Not Good Enough” overall.