Image credit: SPELL

SPELL

Rated: Good

price:
$$$$

location: Australia

SPELL is a boho style Australian label with a focus on dresses and swimwear.

SPELL sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate SPELL “Great”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including organic cotton, and it publishes an aggregate breakdown of materials used.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It uses low-waste cutting techniques to maximise fabric use.
  • It avoids plastic packaging.
  • Digital printing technology helps reduce its water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate SPELL “Good”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate SPELL “Good”. These are a few factors influencing its score:

  • It appears to use leather, wool, and alpaca.
  • Some of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
  • It doesn’t appear to use fur, angora, shearling, cashmere, mohair, or down.
  • It has a formal policy aligned with the Five Domains of Animal Welfare.

Based on all publicly available information we’ve reviewed, we rate SPELL “Good” overall.

Last updated 2026-06-17