Image credit: Smalls Merino

Smalls Merino

Rated: Good

price:
$$$$

location: United Kingdom

Smalls Merino is a British label that offers ultrafine merino wool clothing for layering and lounging.

Smalls Merino sustainability rating

Planet

4 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Smalls Merino “Good”. These are a few factors influencing its score:

  • There’s no evidence it uses any lower-impact materials.
  • To reduce its climate impacts, it uses renewable energy in its supply chain.
  • To minimise waste, it reuses all of its textile offcuts.
  • Its packaging is recyclable.
  • It produces seasonless collections.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Smalls Merino “Good”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Smalls Merino “Good”. These are a few factors influencing its score:

  • It appears to use wool.
  • A high proportion of its animal-derived materials consist of recycled or certified alternatives to conventional wool.
  • It doesn’t appear to use fur, angora, exotic animal skin, leather, shearling, cashmere, alpaca, mohair, or down.
  • It has a formal policy aligned with the Five Domains of Animal Welfare.

Based on all publicly available information we’ve reviewed, we rate Smalls Merino “Good” overall.

Last updated 2026-09-23