Image credit: Smalls Merino

Smalls Merino

Rated: Good

price: $$$$

location: United Kingdom

Smalls Merino is a British label that offers ultrafine merino wool clothing for layering and lounging.

Smalls Merino sustainability rating


3 out of 5


4 out of 5


4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Smalls Merino “It's a Start”. These are a few factors influencing its score:

  • There’s no evidence it uses any lower-impact materials.
  • To minimise waste, it reuses all of its textile offcuts.
  • Its packaging is recyclable.
  • There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Smalls Merino “Good”. These are a few factors influencing its score:

  • Its final production stage happens in Portugal, a medium risk country for labour abuse.
  • It traces all of its supply chain.
  • It visits its suppliers regularly.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Smalls Merino “Good”. These are a few factors influencing its score:

  • ZQ Merino Label certifies the wool it sources.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Smalls Merino “Good” overall.

Last updated November 2023