Unreal Fur

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Unreal Fur “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
• While it offers resale of second hand products, there’s no evidence it’s taking further action to address textile waste in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Unreal Fur “Not Good Enough”. These are a few factors influencing its score:

• More than half its final production stage is certified by Business Social Compliance Initiative Code of Conduct - BSCI, and Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance.
• There’s no evidence it has a Code of Conduct.
• It partly traces its supply chain including all of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Unreal Fur “Great”. PETA listed the brand as vegan.

Based on all publicly available information we’ve reviewed, we rate Unreal Fur “It's a Start” overall.