Wild Country

Wild Country is owned by Oberalp Group.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Wild Country “Not Good Enough”. These are a few factors influencing its score:

• It uses few lower-impact materials.
• There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
• It uses renewable energy in its direct operations (such as stores or offices) but not in its supply chain.
• There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Wild Country “It's a Start”. These are a few factors influencing its score:

• Most of its final production stage is certified by Business Social Compliance Initiative Code of Conduct - BSCI, and Fair Wear Foundation.
• Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
• During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Wild Country “Good”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
• It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.
• It uses few animal-derived materials.

Based on all publicly available information we’ve reviewed, we rate Wild Country “It's a Start” overall.