A Natural Connection

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate A Natural Connection “It’s a Start”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including organic cotton.
• There’s no evidence it minimises textile waste in its supply chain.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.
• It manufacturers its products closer to home to reduce the climate impact of long-distance shipping.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate A Natural Connection “It’s a Start”. These are a few factors influencing its score:

• Its final production stage happens in the European Union, a low/medium risk region for labour abuse.
• There’s no evidence it has a Code of Conduct.
• It partly traces its supply chain including all of the final production stage.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate A Natural Connection “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate A Natural Connection “It’s a Start” overall.