Baiia

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Baiia “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials, including recycled materials. 
• It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
• It avoids plastic packaging.
• It uses low-impact dyes in all of its products.
• Digital printing technology helps reduce its water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Baiia “It's a Start”. These are a few factors influencing its score:

• It sources its final stage of production from countries with high risk of labour abuse.
• It partly traces its supply chain including the final and some of the second production stages.
• There's no evidence it has a Code of Conduct but it has a formal statement covering workers’ rights.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Baiia “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Baiia “Good” overall.