Earl of East

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Earl of East “Not Good Enough”. These are a few factors influencing its score:

• It uses a medium proportion of lower-impact materials including organic cotton.
• It uses lower impact materials, but there’s no evidence it’s taking further action to reduce its energy use or greenhouse gas emissions.
• There’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Unfortunately, Earl of East does not publish sufficient information. You have a right to know how the products you buy affect the issues you care about.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Earl of East “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Earl of East “Not Good Enough” overall.