Image credit: G-SHOCK

G-SHOCK

Rated: It's a start

price:
$$$$

location: Japan

G-SHOCK sustainability rating

Planet

3 out of 5

People

2 out of 5

Animals

4 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


G-SHOCK is owned by CASIO.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate G-SHOCK “It’s a Start”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • There’s no evidence it minimises textile waste in its supply chain.
  • There’s no evidence it’s taking actions to protect biodiversity in its supply chain.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate G-SHOCK “Not Good Enough”. These are a few factors influencing its score:

  • It traces most of its supply chain.
  • There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
  • The brand claims to audit some of its supply chain but doesn’t specify what percentage.
  • Its Code of Conduct covers ILO Four Fundamental Freedoms principles.
  • It has an external grievance mechanism for workers in its supply chain to anonymously report concerns like harassment and unpaid wages.
  • During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate G-SHOCK “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate G-SHOCK “It’s a Start” overall.

Last updated 2025-01-06