ITS'DEMO

Rated: Not good enough

price:
$$$$

location: Japan

ITS'DEMO is not taking adequate steps to ensure payment of a living wage for its workers.

ITS'DEMO sustainability rating

Planet

1 out of 5

People

1 out of 5

Animals

4 out of 5

Overall rating: Not good enough

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


ITS'DEMO is owned by World Co., Ltd.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate ITS'DEMO “Very Poor”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • It follows an unsustainable fast fashion model with quickly changing trends and regular new styles.
  • There’s no evidence it’s taking meaningful action to reduce water use.
  • There’s no evidence it’s taking meaningful action to reduce or eliminate hazardous chemicals in manufacturing.
  • There’s no evidence it avoids harmful chemicals in the leather tanning process.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate ITS'DEMO “Very Poor”. These are a few factors influencing its score:

  • There’s no evidence it supports diversity and inclusion in its supply chain.
  • There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
  • It partly traces its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.
  • During the height of the COVID-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate ITS'DEMO “Good”. These are a few factors influencing its score:

  • It uses few animal-derived materials.
  • It appears to use wool.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate ITS'DEMO “Not Good Enough” overall.

Last updated January 2024