Superdry

Superdry is owned by SuperGroup plc.

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Superdry “It’s a Start”. These are a few factors influencing its score:

• It uses some lower-impact materials including organic cotton.
• To minimise waste, it reuses some of its textile offcuts.
• It’s set a science based target to reduce greenhouse gas emissions in both its direct operations and supply chain but there’s no evidence it is on track.
• It’s published a biodiversity protection policy that applies to some of its supply chain.
• It’s set a target to eliminate hazardous chemicals after 2025 but does not disclose whether it is on track.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Superdry “It’s a Start”. These are a few factors influencing its score:

• It sources its final stage of production from countries with extreme risk of labour abuse.
• It provides leadership programs for women in its supply chain, which can lead to promotions and higher wages.
• To reduce the risk of modern slavery, it prohibits its suppliers from charging workers recruitment fees.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.
• During the height of the COVID-19 pandemic, it disclosed adequate policies to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Superdry “It’s a Start”. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Freedoms of animal welfare and clear implementation mechanisms in place.
• It appears to use leather and exotic animal hair.
• It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
• Responsible Down Standard certifies the down it uses.
• It’s committed to reducing the quantity of animal-derived materials it uses.

Based on all publicly available information we’ve reviewed, we rate Superdry “It’s a Start” overall.