Image credit: Superdry


Rated: It's a start

price: $$$$

location: United Kingdom

Superdry uses eco-friendly materials but is not taking adequate steps to ensure payment of a living wage for its workers.

Superdry sustainability rating


3 out of 5


2 out of 5


3 out of 5

Overall rating: It's a start

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Superdry is owned by SuperGroup plc.

Its environment rating is 'it's a start'. It uses some eco-friendly materials including Global Organic Textile Standard (GOTS) cotton. It reuses some of its offcuts to minimise textile waste. It has set a deadline to eliminate hazardous chemicals by 2030 but there is no evidence it is on track to meet its target. It implements water reduction initiatives in its supply chain.

Its labour rating is 'not good enough'. Some of its supply chain is certified by Sedex Members Ethical Trade Audit - SMETA Best Practice Guidance and Global Organic Textile Standard (GOTS). It received a score of 31-40% in the 2021 Fashion Transparency Index. There is no evidence it implements practices to support diversity and inclusion in most of its supply chain. There is no evidence it ensures payment of a living wage in its supply chain. It discloses policies to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Its animal rating is 'it's a start'. It has a formal animal welfare policy aligned with Five Freedoms with some clear mechanisms to implement. It uses leather and exotic animal hair. It uses wool certified by the Responsible Wool Standard. It uses down certified by the Responsible Down Standard. It does not use fur, exotic animal skin or angora. It traces most animal products to the first stage of production.

Superdry is rated 'It's a start' overall.

Last updated April 2022