Image credit: True Tribe

True Tribe

Rated: Good

price: $$$$

location: France

True Tribe is a French activewear and swimwear designer that seeks to redefine the codes of conscious fashion.

True Tribe sustainability rating


4 out of 5


3 out of 5


4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and Wastewater to business models and product circularity. Here we rate True Tribe “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials.
  • It uses lower impact materials that help limit the chemicals, water, and wastewater in its Supply Chain.
  • It takes meaningful action to reduce emissions from transportation and distribution.
  • There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate True Tribe “It's a Start”. These are a few factors influencing its score:

  • It sources its Final Stage of Production from countries with extreme risk of labour abuse.
  • There's no evidence it has a Code of Conduct but it has a formal statement covering workers' rights.
  • It traces most of its supply chain.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate True Tribe “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate True Tribe “Good” overall.

Last updated February 2023