America Today

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate America Today “Not Good Enough”. These are a few factors influencing its score:

• It uses some lower-impact materials, however it does not publish an aggregate breakdown of materials used.
• It doesn’t engage with stakeholders on critical water issues.
• It uses recycled packaging.
• While it donates unsold clothes to charity, there’s no evidence it minimises textile waste in its supply chain.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate America Today “Not Good Enough”. These are a few factors influencing its score:

• More than half its final production stage is certified by Business Social Compliance Initiative Code of Conduct - BSCI.
• There’s no evidence it provides financial security to its suppliers, which can result in poor working conditions and wages.
• There’s no evidence it supports diversity and inclusion in its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.
• During the height of the Covid-19 pandemic, it did not disclose adequate policies or safeguards to protect workers in its supply chain from the virus.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate America Today “Good”. These are a few factors influencing its score:

• It has a formal policy aligned with the Five Domains of Animal Welfare.
• It appears to use leather, wool, and down.
• Some of its animal-derived materials consist of recycled or certified alternatives to conventional wool and down.
• It doesn’t appear to use shearling, cashmere, alpaca, or mohair.
• It uses few animal-derived materials.

Based on all publicly available information we’ve reviewed, we rate America Today “Not Good Enough” overall.