LOOP WHEELER

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate LOOP WHEELER “It’s a Start”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact materials.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
• It produces long-lasting products.
• There’s no evidence it takes action to minimise its packaging, which is a driver of plastic waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate LOOP WHEELER “It’s a Start”. These are a few factors influencing its score:

• Its final production stage happens in Japan, a medium risk country for labour abuse.
• It traces most of its supply chain.
• There's no evidence it has a Code of Conduct.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate LOOP WHEELER “Good”. These are a few factors influencing its score:

• There’s no evidence it has an animal welfare policy.
• It appears to use wool, exotic animal hair, and silk.
• It doesn’t appear to use leather, down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate LOOP WHEELER “It’s a Start” overall.