Magic Flying Boots

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and Wastewater to business models and product circularity. Here we rate Magic Flying Boots “Not Good Enough”. These are a few factors influencing its score:

• There’s no evidence it uses any lower-impact materials.
• There’s no evidence it minimises textile waste in its Supply Chain.
• There’s no evidence it’s taking meaningful action to reduce water use.
• It manufactures its products closer to home to reduce the climate impact of long-distance shipping.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Magic Flying Boots “Good”. These are a few factors influencing its score:

• Its products are made in-house by the owner.
• It partly traces its supply chain.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Magic Flying Boots “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Magic Flying Boots “It’s a Start” overall.